Yes Boss! The 8 House

Towards a Projective Critique

Abstract

Seductive, famous and published to the point of saturation, the 8 House in Copenhagen, designed by Bjarke Ingels Group (BIG) and completed in 2010, is a paradigmatic example of an architecture that is oriented towards the reproduction of its own image and thus of its own “project.” From the initial marketing video and press photography to amateur post-occupancy photographs shared online, we trace the ways in which a seemingly simple project (“happiness”) begins to sprawl, positioning its users as fans, and thus as co-producers of a pre-determined narrative. Temporarily inhabiting the positions of visitor and critic, we explore the risks and potentials of giving oneself up to an architectural project, mining that experience in order to arrive at a proposal for the development of a “projective critique.” Ultimately, we conclude, an architecture that requires unconditional surrender (however pleasurable) is incompatible with positive societal transformation. In place of happiness, we therefore suggest the development of an architectural project of hope.

Read the full article online at: https://drawingon.org/Issue-01-09-Yes-Boss